The Professional BuilderPerfect Message-to-Market Match Training Device
Interactive Resource 01

Perfect Message-to-Market Match

A gamified training tool for choosing the right lead type based on the prospect’s awareness stage and the market’s sophistication level. Learn the rules, pass the quiz, then unlock the day-to-day matrix.

Training path

1
Learn the approved awareness stages

No invented stages. This tool uses the TPB lead type map: Completely Unaware, Problem Aware, Solution Aware, Product Aware, Most Aware.

2
Master the six lead types

Offer, Promise, Problem-Solution, Big Secret, Proclamation, and Story.

3
Unlock the operating matrix

Pass the quiz and use the final matrix as a practical marketing idea builder.

Training progress
0XP earned

Training Levels

Each level teaches one part of the system, then checks whether the user can apply it. This keeps the final matrix from feeling like a wall of data.

4 levels

Certification Quiz

Score 80% or higher to unlock the final operating matrix. The questions test practical decisions, not terminology memorisation.

Unlock required

Final Operating Matrix

The day-to-day tool for choosing the right lead type and turning it into a creative brief.

Locked

Pass the quiz first.

This is intentional. The matrix is useful only after the team understands why each lead type belongs where it does.

Select a cell

Lead type to start with

Execution rule

What to avoid

Traffic job

Copyable creative brief

Source basis: TPB Lead Types & Stages of Awareness. Market sophistication is used as a practical execution lens on top of the approved awareness-stage mapping.